Privacy and cookies
Measurement tools we use
Basic visit statistics
We use Cloudflare Web Analytics and LUCAMOTIVE’s anonymous aggregation to view totals such as page views, acquisition campaigns, countries, and device types. These statistics do not store advertising cookies, email addresses, user IDs, or browser fingerprints. We also record aggregate counts by blog article, country, language and product-link position, without personal identifiers.
Optional visit analytics
If you allow visit analytics, we measure first and recent acquisition campaigns, the first entry location, return-visit range, and time to an Adobe link in broad ranges for up to 30 days. The browser stores only the limited state needed for this measurement, while the server stores one-hour totals grouped by identical conditions. We do not store a visitor ID, raw URL or referrer, arbitrary UTM values, email address, IP address, or browser fingerprint.
Meta Pixel
We load Meta Pixel and send a PageView event only after you allow optional cookies. Meta may use the page URL, referring page, browser, device, network information, and cookie identifiers to measure advertising performance. LUCAMOTIVE does not send Meta your email, account information, Adobe purchase status, and sends Adobe outbound clicks as AdobePurchaseClick after advertising consent.
Google Ads
Only after you consent to advertising measurement do we load Google Ads to measure clicks leading to the Adobe product page. Google may process page URLs, ad click identifiers, cookies, and browser, device and network information. These clicks do not indicate completed purchases or revenue. We do not send email or account details or use ad personalization or enhanced conversions. Previous Meta-only consent does not enable Google measurement. Withdrawal cancels pending events, attempts to delete related cookies and reloads the page. Information already sent is subject to Google’s policies and tools.
Your choice and changes
You can use the website and product pages in the same way when you choose ‘Essential only’. You can choose visit analytics and advertising performance separately. Your choices are stored only in your browser’s local storage and are not sent to the analytics server. You can change them at any time through ‘Cookie settings’ in the footer.
If you withdraw visit analytics consent, the optional analytics state stored in your browser is deleted. If you withdraw advertising performance consent, Meta Pixel will not load on subsequent pages and the site will attempt to remove its Meta cookies. Data already received by Meta and your Meta account advertising settings must be managed separately with Meta’s tools.
External providers and international processing
During measurement, information may be processed through Cloudflare and Meta Platforms infrastructure outside your country. See the official documents below for details and choice tools.
Privacy contact
Privacy contact: LUCAMOTIVE Privacy Team